Better Food For More People · Stop Spild Af Mad · Visits

[FLASHBACK POST] February 22, 2016 : Princess Marie opens WeFood store in Copenhagen

Since the Royal Family is in official mourning until March 14th after the death of Prince Henrik, I thought I would keep the blog active by doing some flashback posts about Princess Marie’s past events.

On February 22, 2016, Princess Marie was on hand to officially open the WeFood store in Copenhagen with Selina Juul.

Selina Juul is the founder of Stop Spild Af Mad, the leading organization fighting against food waste in Denmark. This was Princess Marie’s first big involvement in the Danish fight against food waste.

More information about WeFood: ” WeFood sells goods that regular supermarkets can no longer sell due to overdue ‘best before’ dates, incorrect labels or damaged packaging. The products found in WeFood are still edible and safe to consume according to the Danish food legislation, but have simply lost their value to the partner donating them.” You can read more about the initiative, sponsored by DanChurchAid, one of Princess Marie’s patronage, here.

Princess Marie had the opportunity to visit the store afterward. Last year, both Princess Marie and Selina Juul gave interviews to Brazilian TV and French TV to promote WeFood and the fight against food waste. You can read about these interviews here.

For this event, Princess Marie wore her old Isabel Marant jacket with a green scarf.


She also wore her Jimmy Choo ‘Mitchell’ pumps and a new UFO clutch.

© Jimmy Choo

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