Prince Joachim · Visits

Prince Joachim and Princess Marie attend CBS Case Competition Welcome Dinner

On Monday evening, Prince Joachim and Princess Marie attended the CBS Case Competition Welcome Dinner at the New Carlsberg Brewhouse in Copenhagen.

The CBS Case Competition is held annually for students from universities around the world who come up with solutions to issues posed by the business community. The twelve teams taking part in the competition were guests of the dinner and they had the opportunity to talk with Prince Joachim and Princess Marie about the competition and posed for a group photo with them. The couple also posed with the students who are part of the Organizing Committee.

Each year, a business case is chosen and teams of students from all over the world try to solve the case in the Global Competition: “Global 2019 is CBS Case Competition’s response to an increasingly digitalized world. We believe that no matter where in the world you find yourself, you should have the opportunity to participate in one of the best undergraduate case competitions. Our sixteen years of experience with case solving have crystallized into a new format of online interaction, which you can experience in the spring of 2019.  “

The competition has another category, the Invitational Competition which takes place this week. This year, for the first time, one team was qualified through the Global Competition. The Invitational competition is a “by-invitation-only format for undergraduate case teams. Every year, 12 talented teams get invited to participate. ” There are three criteria for selection to the competition:

  • A prominent case team of four undergraduate students
  • Previous case solving experience
  • Global representation

This year’s case company is Maersk, a Danish container shipping company. Soren Skou, the CEO of the company, wrote a short letter to the students to introduce the case: “Maersk is on a mission to enable and facilitate global supply chains and provide opportunities for our customers to trade globally, as well as source parts and materials from the most competitive suppliers. Almost 20% of all containers globally and more than 25% of all refrigerated containers, move on our network and on one of our more than 700 ships. We focus on simplifying and connecting our customers’ supply chains to offer end-to-end solutions for the safe transportation of their cargo. Especially the transportation of commodities that require extra attention, like refrigerated cargo, is a focus area for us and we see that there is a strong need for an integrated end-to-end service on a global scale for our cold chain customers.

So, put yourself in the shoes of our customers and reflect upon their needs when trusting us with their precious refrigerated cargo from farm to supermarket. How would you build a unique value proposition for them? I look forward to hear your proposals and would like to thank you in advance for your time and for sharing your ideas.”

Prince Joachim attend the dinner every year and Princess Marie attended the dinner in 2013 but I believe this is the first time they attended the dinner together.

Princess Marie wore a fully repeated outfit for this event. Her suit and top were first worn back in 2017 and they are still ufos.

She paired her suit with her Michael Kors ‘Clara’ gold glitter pumps and a matching gold clutch with a purple lining that is also an old ufo.


For the jewels, she chose her favorite diamond earrings with her Christine Hvelplund and Christine Hvelplund ‘M’ alphabet ring.


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