Just as we did in 2017, 2018, and 2019, let’s take a look at what Crown Princess Mary’s and Princess Marie’s new items were worth. Read more below.
I will focus on Crown Princess Mary first and then on Princess Marie but there is a big recap infographic at the end of the post including a 2017-2020 comparison.
As shown in the days worked numbers that were published, Crown Princess Mary – just like every other member of the Danish royal family – had a less busy year compared to previous years and thus had less opportunities to debut new pieces. She debuted 70 new items this year and as shown below, we have managed to identify 38 of those. The rest is still unidentified and is thus excluded from this count. Among the 38 items for which we have a brand, 2 were custom made and are also excluded from this count.
For the 36 items for which we have a full retail price, Crown Princess Mary’s total came to 34,437.66 € ($42,094.87 USD). Her average price-per-piece was 956.60 € ($1,169.30 USD) which is slightly less than her 2019 average price-per-piece as you can see in the full overview at the end of the post. The most expensive piece for which we have a price is her Dulong Fine Jewelry Unique Trinity Ring which cost DKK 66.000.
While she debuted 70 new items, Crown Princess Mary wore lot of older pieces this year as shown in the graph below. These numbers follow the pattern she set last year when she already repeated a lot of her outfits. Crown Princess Mary is very involved in sustainability in fashion and repeating outfits is a big part of that.
26,32% of the 38 items we managed to identify were from Danish brands in 2020. You can see a comparison with 2019 in the graph below.
Princess Marie debuted 22 new items this year and we managed to identify 17 of those. Obviously, with her family’s move to Paris and the COVID-19 pandemic, Princess Marie worked less and thus had fewer opportunities to debut new pieces. Out of the 17 items we identified, 3 are excluded as there were no retail price available for them and we haven’t estimated a price for them.
Thus, for the 14 pieces we have a price for Princess Marie’s total came to 23,937.43€ ($29,259.92 USD). Her average price-per-piece is 1,709.82 € ($2,090.00 USD). Her average price-per-piece is higher than last year’s and that is explained by her most expensive new item this year which was her Van Cleef & Arpels Vintage Alhambra 20 Motifs long necklace which cost €15,000.
Just like Crown Princess Mary, Princess Marie repeated a lot of pieces this year.
She also wore more international brands than Danish brands. It is interesting to note that – just like last year – 10% of these identified new items by international brands were from French brands.
Here is a recap with an interesting average price-per-piece graph that might help put these numbers in perspective.
What did you think of these numbers? Don’t hesitate to comment!
If you would like to use these numbers for your own article- please make sure to credit me and link back to my original post. If you have any questions or want more information about the data posted here, send me an email.