Just as we did in 2017, let’s take a look at what Crown Princess Mary’s and Princess Marie’s 2018 wardrobes cost. I will focus on Crown Princess Mary first and then on Princess Marie but there is a big recap infographic at the end of the post including a 2017-2018 comparison.
Embed from Getty Images
As shown in the days worked numbers that were published, Crown Princess Mary had a busy year. She debuted 170 new items this year and as shown below, we have managed to identify 127 of them. The rest is still unidentified and is thus excluded from this count.
Among the 127 items for which we have a brand, 22 were custom made and are thus also excluded from this count. There are 5 items included in the count for which we have an estimated price. To give a concrete example of what this means, Crown Princess Mary wore a Jesper Hovring jacket on December 6th that was available on Hovring’s website in another print. The jacket online retailed at 4,500 DKK and thus this is the estimated price of Mary’s jacket. We do not consider it to be the full price as Mary’s exact jacket isn’t available online but we estimate that it is a close price and thus gives more accuracy to the count.
For the 105 items for which we have either a full retail price or an estimated price, Crown Princess Mary’s total came to 15,974,858 DKK (=$114,349USD). The most expensive piece for which we have a price is a Tiffany & Co Pavé Diamond Flower Pendant which cost $8000USD.
While she debuted 170 new items, Crown Princess Mary wore a lot of older pieces as shown in the graph below.
Approximatively 1/3 of the 127 items we managed to identify were from a Danish brand in 2018. You can see a comparison with 2017 in the graph below.
Princess Marie debuted 96 new items this year and we managed to identify 65 of them. Out of these 65 items, 5 are excluded as they were custom made and we haven’t estimated a price for them. The other 60 pieces all have a full retail price.
For these 60 pieces, Princess Marie’s total came to 6,090,615.82 DKK (=$58,042USD). Her most expensive items this year are the trio of Christine Hvelplund jewels she wore for the concert for Crown Prince Frederik’s 50th birthday last May. The earrings and two bracelets she wore cost 166,800DKK (=$25,556USD) in total.
Just like Crown Princess Mary, Princess Marie repeated a lot of pieces this year.
She also wore more international brands than Danish brands. It is interesting to note that 30,4% of these identified new items by international brands were from French brands.
Here is a recap with an interesting average price-per-piece graph that might help put these numbers in perspective.
What did you think of these numbers? Don’t hesitate to comment!
ARE YOU CURIOUS HOW THESE NUMBERS MATCH UP TO THE COSTS OF CLOTHING SPENT BY OTHER ROYAL LADIES AROUND THE WORLD? CHECK OUT UFO NO MORE’S POST FEATURING THE COST OF 10+ ROYAL LADIES!
If you would like to use these numbers for your own article- please make sure to credit me and link back to my original post. If you have any questions or want more information about the data posted here, send me an email.
Princess Marie's Closet 
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